"This campaign goes to show that you don't necessarily need a matching audience demographic or a partner in a similar industry to create a campaign that catches a large audience's attention. This example from BuzzFeed and Best Friends Animal Society is one of the simplest ones out there -- and it goes to show a great co-branding effort doesn't have to take months of planning or millions of dollars.For this campaign, the folks at Best Friends Animal Society wanted to leverage BuzzFeed's readership of To do this, they partnered with the folks at BuzzFeed to set up and publish an article called, "We Interviewed Emma Watson While She Played With Kittens And It Was Absolutely Adorable," which The article ends with a CTA advertising that the kittens featured in the video are, in fact, adoptable -- a win-win for both partners.Anyone who's designer-conscious knows Alexander Wang and H&M aren't exactly the same caliber when it comes to quality. But before we dive into co-branding and co-marketing, let's review the role partnerships play in how you can drive revenue and achieve your big … In a video series called The Purple Boys, they actually amped up their bizarre antics. Free and premium plans.Sales software for closing more deals, faster. If you're looking to learn more about brand partnerships and co-marketing, Originally published Sep 1, 2020 9:00:00 AM, updated September 02 2020 You read that right, Burger King and McDonald's -- two of the fiercest opponents in the fast-food industry -- actually joined together for a co-marketing campaign in 2019.
For one day, Burger Kings across Argentina and other countries took the Whopper off their menu in an effort to encourage people to buy a Big Mac from McDonald's instead. The partnership offers an authentic and individualized brand relationship, which is difficult to come by in an increasingly digital environment. Through these partnerships, companies help one another to increase brand exposure, break into new markets, and add extra value to products/services.When brand partnerships are developed and utilized effectively across the entire distributed network, brands can do the following:It’s important to know that not all national brand partnerships are created equal.
"Every so often, we hear about a brand partnership that we think doesn't make any sense -- but it leads to a few incredibly memorable, unexpected campaigns.
And the cleverness of this partnership is evident in the answer.In the past, the space-age action movies were almost exclusively advertised and targeted toward men and boys.
We've merged our businesses to create Successful Culture International, which has increased our range of services and capacity, and brought together 50 years of leadership and strategic consulting experience.Almost 25 years of entrepreneurship (and lots of mistakes along the way) have taught me what businesses need in terms of effective leadership. They can partner to distribute content, too.Today, many consumers are already loyal to the brands they love, and the anonymizing influence of social media — where consumers can curate the content they see — can make it tough to break into new markets.This tough field is where content marketing partnerships shine.For many companies, the dream partner is a brand that meets their every criteria for an ideal partnership — and who feels entirely out of their league. Both audiences need to find value -- like chocolate-loving fans of Betty Crocker and Hershey's.GoPro doesn't just sell portable cameras, and Red Bull doesn't just sell energy drinks. The combination of Kanye's personal brand and Adidas' growing streetwear segment has made for robust company earnings and brand growth since it was introduced.