#MotivationMonday anyone? Is there a place for them?Kelly is a Content Creator/Marketer for SaaS and B2B brands, and the Founder of Can you believe that Twitter initially rejected the use of hashtags, saying that they were ecause hashtags are now ubiquitous. But, as usual, there are rules about using hashtags on Twitter, including how to use hashtags in Twitter ads:If it seems as if the sweet spot across all social media platforms is 1-2 hashtags, this is not the case on Instagram. You have the ability to monitor which Facebook hashtags, and therefore, which topics are popular with your audience through . It allows you to plan, tweak and schedule Facebook posts in advance. Here are some top tips:It’s better to use one carefully-chosen hashtag than to try to reach everybody with tons of hashtags. Before it was used on telephones and Twitter, the hashtag came from “lb,” the Latin abbreviation for “pound.”So we (in the U.S.) called it the pound sign for a while.According to dictionary.com, the hashtag’s official name is the octothorpe, a name invented by telephone technicians when they added the symbol to telephone keypads.It wasn’t called hashtag until its usage became popular on social media.The hashtag's usage as a way to find posts about a common topic comes from the below tweet from 2007, suggesting that people used hashtags to create groups on Twitter.how do you feel about using # (pound) for groups. The use of hashtags for social media marketing is nothing new.But, we wanted to provide a one-stop resource that tells you if you should use hashtags, how many hashtags to use, where to find trending hashtags and what kind of exposure hashtags can give you across Facebook, Twitter, Instagram and LinkedIn.Don’t feel like reading about the history of hashtags from way back? Are they using any at all? Thus, you have the time and space to map out your content and where hashtags might be useful in a smarter way.There are multiple ways in which you can utilize branded hashtags on Facebook. Find out which hashtags and topics are popular through around it, #NationalPollinatorWeek. Logic tells us that if hashtags are effective elsewhere, they can be applied effectively on Facebook.So, yes, hashtags can work on Facebook but only if you use them the right way.Hashtags may be less common on Facebook but they can still have major benefits for your brand. Also, you can view your engagement history to understand how users are interacting with posts that contain hashtags.This data will show you, definitively, how to incorporate hashtags into your Facebook strategy.There is a place for hashtags on Facebook. How to Use Hashtags on Facebook. Here are some top tips: 1. And it sets content from a particular campaign apart from other posts on your page.Another effective way to use branded hashtags is to promote events. Especially if you are a business using Instagram as your marketing platform. It looks like the hashtag came into existence sometime around the 14th century. Track 8 Hashtags. As I’m sure you know, it’s important to tailor the content you produce and share to each individual social media channel. Instagram hashtags = lead you to your potential customers. You can use that information to create and curate the best content for your audience. Your hashtags need to be all one word without special characters and spaces. This may be because users can now link their Instagram and Facebook accountsWe also have to take into account how effective hashtags have proven to be on other channels. This has a ton of benefits, for instance, creating loyal fans of your brand.Hashtags encourage users to interact with your brand. As in From there, the hashtag began to build momentum, eventually becoming the social media marketing powerhouse it is today.Well, now that we know how the hashtag came into existence, we can talk about how to use hashtags on each social media platform.Using hashtags on Facebook can get your posts more exposure, but you have to use them the right way.Tweets with hashtags tend to get double the engagement of tweets without hashtags. And don’t forget to keep track of how your tagged posts are performing. But, users don’t seem to have adopted them as quickly on Facebook.