“This can be a very big business, as big as Peloton, over a shorter period of time.” To date, Putnam has raised $72 million from Lerer Hippeau, Spark Capital and Point72 Ventures, the VC firm of hedge fund billionaire Steve Cohen. Although he previously struggled to go to the gym, since he bought a Mirror last May he’s been working out five times a week, generally starting his day with 15 minutes of dance cardio, and has lost 20 pounds. Here's what it is like to use: The mirror can also be connected to an Apple Watch.There are over 70 live classes added to the app each week including cardio, boxing, strength training, yoga, barre, Pilates, boxing, HIIT, and more. Putnam, the sole founder, is worth at least $80 million—and after the Covid-19 boost, probably much more. For her, what mattered was that the Mirror be an inch deep or less, look frameless and have the right balance between transmission and reflection. “My dad said to me, ‘It would be great if you could learn some actual skills,’ ” she recalls. "Dance is an unusual sport in that you don't win or lose, but everyday you wake up and you try to be just a little bit better than the day before," says Mirror's Brynn Putnam, pictured here in 2007 post-Harvard. “The catch was that every Sunday we had to turn it back into a church,” she says. MIRROR. With its built in 3D sensors, Tempo tracks your form, counts your reps, and recommends weights. Sign up for our newsletter now.
Mirror's $1,495 Mirror is a full-length hybrid device that's part mirror, part LCD screen. After college, she went on the road with the Pennsylvania Ballet and Les Grands Ballets Canadiens de Montréal. Mirror was founded in late 2016 by Brynn Putnam, an entrepreneur behind Refine Method, a chain of boutique fitness studios located in New York.
There’s even a competing interactive mirror from startup Echelon, which it calls Reflect.
It looks just like a standard mirror … “The member doesn’t care what the back of the mirror looks like because it’s hanging on the wall, and the member doesn’t care if it weighs 50 pounds versus 60 pounds,” she says. Your installers are the best.
Courtesy of Mirror “They’ll send you a fire emoji or a ‘100’ emoji or put you in their story,” he says. Business Insider/Mary Hanbury
Product testing? “I knew we had to have a launch where the brand seemed bigger than it was.” For Joe Popson, a 32-year-old IT support manager in New York, that’s been the case. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. Your two installers were a delight to work with and I will definitely be calling again in the future.The mirror looks great in our garage gym. The local glass companies wanted more than 3x what the Mirror Company charged. The Reflect will fit in at any high end gym, hotel, residential space. “I had a bit of a chip on my shoulder from Refine,” she says. Now with millions of people stuck in their homes and desperate for exercise, she’s riding high, with sales surpassing her already aggressive projections—and a spot on our Next Billion-Dollar Startups list, one of 25 private companies While Putnam and the company zealously guard their numbers, “It’s definitely one of the most exciting highfliers in the portfolio,” says Ben Lerer, managing partner of venture firm Lerer Hippeau, which had previously backed Warby Parker, Allbirds and Glossier. Digital Weights Lift up to 200 pounds in one-pound increments with Tonal’s patented digital weight system. For those who don't have the time or can't make it to a group class, this is about as good as it gets. MIRROR Home Gym + Installation + Delivery + Class Subscriptions (Monthly) = $1,784 Starter Bundle with Heart Rate Monitor + Fitness Packs = $100 Mirror Cleaning Cap with Lens for Camera = $19.95.